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Alphashield has compiled the information contained in this site in good faith and has attempted to ensure it is accurate at the time of inclusion. However, it is provided ‘as is’ and may contain error or may not be current at the time accessed.

Alphashield owns all copyright in the site and all contents, layout and applets in the site. Material may be accessed, downloaded or printed for personal use, to inform others about Alphashield, but otherwise must not be reproduced or modified without our prior permission. You may not remove or alter any copyright notice which appears on the site.

To the maximum extent permitted by law, all warranties in respect of the contents of this site, and in respect of any site accessed from this site (each a linked site), are excluded. Alphashield does not have any control over the content of any linked site and information on such sites does not represent the views of Alphashield. Alphashield excludes to the maximum extent permitted by law any liability whatsoever as a result of reliance on, or usage of, information contained in this site or any linked site. Use of this site is governed by the laws of the United Kingdom

Privacy Policy

This privacy policy sets out Alphashield’s commitment to privacy and data protection and sets out the type, scope and purpose of collecting, processing and using information provided by individuals and/or companies to Alphashield.

Purpose of this Privacy Policy
This policy aims to give you information on how Alphashield collects and processes data through the use of website, telephone, email and exhibition enquiries and information required for performance of contract with you.

It is important that you read this Privacy Policy from time to time so that you are fully aware of how and why we are using your data.

Contact details Our full details are:
Full name of legal entity:

Tayport Works, Links Road, Tayport, Fife, Scotland, DD6 9EE

You can also contact us through the contact page of our website.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( In the UK, please read: for details of how to do this. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the Privacy Policy and your duty to inform us of changes
We may need to update this Policy at any time and without notice and where we do this we will notify you through the news area on our website. This Policy was last updated on 12 Oct 2020 in line with the recent General Data Protection Regulations.

It is important that the data we hold about you is accurate and up to date. Please keep us informed if your data changes during your relationship with us.

The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

While the majority of our data collection is to fulfill a contract at business level. We may collect, use, store personal data about you which we have grouped together follows:

• Identity Data includes first name and last name, email, telephone number, position in company and business address.

How is your data collected?
You may give us your Identity Data, Business Data, Financial Data and Marketing and Communications Data by Face to Face dialogue, email and website enquiry.

How we use your data
We will only use you and/or your company data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you/ and your business.

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

  • Where we need to comply with a legal or regulatory obligation. Purposes for which we will use your personal data

Purpose/Activity Type of Data Lawful basis for processing, including basis of legitimate interest
To register you as a new customer, supplier or agent. (a) Identity (b) Contact Details (c) Company Details Performance of a contract with you.
To process and deliver your order, including: 1. Managing payments, fees and charges; 2. Managing your queries through our Customer Service team – this may include storage of emails. (a) Identity (b)  Contact Details (c) Company Financials (d) Company Transactions Performance of a contract with you. We may also use some of the data related to your queries for our legitimate interests of ensuring our customer service quality standards are met.
To collect and recover money owed to us in respect of your order. (a) Identity (b) Contact Details (c) Company Financials (d) Company Transactions Necessary for our legitimate interests (to recover debts due to us).
To carry out Credit Score Ratings. (a) Company Financials (b) Company Transactions Necessary for our legitimate interests of ensuring payments are not fraudulent.
To enable you to partake in a prize draw or competition. (a) Identity (b) Contact Details (c) Company Details Performance of a contract with you to fulfil the promotion and run the competition/prize draw. We may also subsequently use your entries for the legitimate interests of understanding our customer base more effectively.
To administer and deliver service to yourself and/or your company. (a) Identity (b) Contact Details (c) Company Financials (d) Company Transactions Performance of a contract with you

Change of purpose
We will only use your and/or your company data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

How long will you use my data for?
We will only retain your and/or your company data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. For example, details of your orders will be kept for as long as we need to retain that data to comply with our legal and regulatory requirements. This is generally 7 years unless the law prescribes a longer period.

In some circumstances you can ask us to delete your data: see ‘Your Legal Rights’ below for further information.

Your legal rights
Under certain circumstances, you have rights under UK data protection laws in relation to your personal data.

You have the right to:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it for example where you consider that we do not need it any longer for the purposes for which we originally collected it as explained to you in this Privacy Policy, where you have withdrawn your consent to our using it and we had relied on that consent according to this Policy, where you consider that we cannot show a ‘legitimate interest’ in continuing to process it and we have relied on that legitimate interest to process it as explained to you in this Policy . You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine- readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.

If you wish to exercise any of these rights, please Contact Us, marking your query for the attention of the Data Protection Controller.

Cookie Policy

We make limited use of cookies on our website.

We only use cookies to improve the functionality of our website, not to store any of your personal information.

A cookie is a small message given to your web browser by our web server. The browser stores the message in a text file, and the message is then sent back to the server each time the browser requests a page from the server. When cookies are used on this site, they are used to store information relating to your visit such as a unique identifier, or a value to indicate whether you have seen a web page. They are used to distinguish your Internet Browser from the thousands of other browsers. This site will not store personal information such as email addresses or other details in a cookie.

Most Internet browsers are set up to accept cookies. If you do not wish to receive cookies, you may be able to change the settings of your browser to refuse all cookies or notify you each time a cookie is sent to your computer, giving you the choice whether to accept it or not.

Alphashield may disclose your information to service providers, agents, contractors and strategic partners from time to time to hep us to provide and market our services to you. If we do this we generally require these parties to protect your information in the same way we do.

We will handle personal information relying on the employee and the related bodies corporate exemptions in the Privacy Act, where these exemptions are applicable.

We use a variety of physical and electronic security measures including restricting physical access to our offices, firewalls and secure databases to keep personal information secure from misuse, loss or unauthorised use or disclosure.

The Internet is not a secure environment. If you send us information, including your email address, it is sent at your own risk.

You have a right to access most personal information we hold about you. Please contact us to ask for access to your information of if you have a complaint concerning your information privacy. We may deny your request in circumstances, if we do this we will tell you why.

If you would like more information about our approach to privacy please contact us.